Prismo
2024
Time | 2 Weeks
Project Overview
Prismo is an online printing platform that makes printing easy, fast, and accessible for everyone. It not only delivers quality prints but also helps people understand the printing process and paper choices.
Secondary Reseach
Gap analysis
Topic Selection
Primary Reseach
Ideation
Wireframe Sketch
Problem Statement
Proposed solution
Observation
As a design student, I often struggled to find an online printing service that could handle small orders quickly or offer instant delivery. While Blinkit offered basic printing, it had very few options for paper types or printing techniques. Other printing websites existed too, but none provided the speed or flexibility needed for urgent creative work.
Design
While designing this app, I made sure it offered options for different paper types and printing methods, along with instant delivery based on order size and technique. I also included customizable templates so users can design their prints directly within the app before ordering.
Process
If printing websites already exist,
what’s still missing?
Back in school, I’d run around chasing prints, and Sundays were always a letdown, waiting with no hope of getting them on time. Even now, as a design student, finding the right paper and printing method can still be a headache. Most printing websites stick to the basics: limited paper choices, few methods, and slow delivery.
Fast delivery
Paper choice
Printing options
Guidence
How shopkeeper provides to guide users through complex decisions.
Material
How the paper will look like or feel like
Format
What will the product size look like in real life
The Challenges
Ideation
After visiting the printing shop, I created a user persona and information architecture. Based on that, I sketched wireframing ideas and then developed a low-fidelity prototype, following the natural flow of users in the shop.
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Style Guide
User Research and Insights
Better price option
Quality print
Easy to navigate
Guidence for papers
Home Delivery
Fast delivery
Final look preview
Different products
Through my user research, I found that people wanted a printing platform that’s simple, fast, and transparent. Many expressed the need for a range of different products and a final look preview to visualize their prints before ordering. With these insights, I started my wireframing sketches and moved toward finalizing the wireframe.
Age - 65
Gender - Male
Location - Ahmedabad, Gujrat
Income - 50k p/m
Education - Graduate
Profession - Business
Meet,
Jignesh Patel
Need
Everyone wants clear colors and good paper that make their work shine.
Quick prints and home delivery save time.
Guidance while choosing material.
Motivation
Printing feels exciting when you understand the process behind it.
Knowing papers and finishes helps make better creative decisions.
Custom options let you test, play, and grow your craft.
Shopping Behaviour
Prefers the in-store shopping experience for comfort and familiarity.
Rarely shops online, leading to limited experience with e-commerce.
Likes to rely on the shopkeeper and their expertise about the product.
Meet,
Samaira Kapoor
Need
No more jumping between sites for paper, price, or delivery info.
It would be best if she could get her prints delivered to her home, and even better if the delivery was fast.
Good paper, and the right finish with proper colour every time.
Motivation
Learn how papers, inks, and finishes work together.
If she has more paper options, it will be easier to choose what fits her projects best.
Get prints that feel uniquely yours through customized.
Get premium prints within her budget.
Shopping Behaviour
Frequently engages in online shopping due to its convenience and accessibility.
Has a strong preference for instant delivery services .
Age - 23
Gender - Female
Location - Ahmedabad, Gujrat
Income - Starting Anew
Education - Masters
Profession - Student
User Persona
I faced while designing the wireframing
User Flow
Aa
Inter
Regular, Semibold, Bold
Components and Button
Logo Mark
The name “Prismo” comes from “prism”—just like a prism splits light into colors, while printing layers subtractive colors (CMYK) to produce various hues.. I wanted a name that’s crisp, easy to remember, and reflects this creative process.
The “P” reflects the printing process—how a long sheet of paper moves through the machine, getting printed in layers of color before finally rolling out.
Profile Page
Category page
Home Page
Checkout page
Who’s It For?
Student, Designer, Business owner,
Small business owners who want printing to be fast, reliable, and easy.
School student who need easy, affordable printing for daily assignments and projects.
Needs to print important documents quickly and reliably.
Designers who need different papers, different priting quality, but in shorter time
The platform simplifies printing with clear options and guidance.
No more rushing to shops and their prints will arrive right at their doorstep.
Customizable option for papers and printing option.
Why they’d choose Prismo?